Jeff Brock | About Jeff

Web Producer / Content Manager, San Francisco AIDS Foundation. Provided vision and creative talent in using the web to serve the AIDS Foundation's varied constituents. Managed and programmed all of the organization's websites, including SFAF.org, AIDSLifeCycle.org, tspsf.com (The Speed Project) and pgaf.org (Pangaea Global AIDS Foundation). Coordinated more than 1,300 articles as content manager. Created advanced interaction tools in ColdFusion MX. Administered Linux webserver. Supervised Web Services Associate. For 2006 redesign, took SFAF.org through project management life cycle: analysis, design, development, deployment and support.

• Content Management/Information Architecture
  Built a powerful browser-based content management system and integrated content of websites into a database, allowing staff to upload text, images and PDFs. Devised user-friendly information architecture in collaboration with department directors. Maximized cross-referencing of content. Wrote original articles, repurposed print publications, and copy edited text for style and usability. Updated sites with late-breaking news. Chose items to highlight on home pages and wrote headlines.
• Design/Photography
  Oversaw visual design for websites, working with contractors when necessary. Built complex CSS-driven layouts. As a skilled digital-SLR photographer, managed AIDS/LifeCycle's annual "Experience the Event" web coverage, with thousands of photos (latest gallery at http://aidslifecycle.org/alc6_photos). Prepared multimedia content for the web, including authoring PDFs, editing/compressing video and audio, creating graphics, and shooting, selecting, cropping, color correcting, manipulating and tagging RAW photos.
• Interactivity/Usability
  Coordinated usage of application services provider Convio to communicate with constituents (such as event participants, donors, and grassroots advocates) and advised staff on designing effective campaigns. Built and managed extensive system for AIDS/LifeCycle participants to create homepages, fundraise, and take part in discussion forum. Programmed secure donation and registration forms. Monitored traffic and search patterns to enhance usability.
• Technical Administration
  Created and maintained MySQL databases. Made root-level changes on remotely hosted Linux Dedicated Virtual webserver. Monitored uptime, efficiency, backups, security logs, and error notices. Installed and managed SSL certificates. Registered domain names. Managed URL rewrites/redirects. Adhered to web-coding standards and best practices.

Freelance Web Consultant, OneTaste Urban Retreat Center, San Francisco. Advised company on web strategy, information architecture, and wireframes for a major site redesign. Took designer's Photoshop comp and converted it into a cross-browser, table-less CSS-driven layout in valid XHTML (compare comp and CSS/XHTML at jeffbrock.com/about/web_work/onetaste/).

Associate Editor, Satellite Sites/eCenters, PlanetRx.com. Oversaw content for some of the Web's most prominent chronic-condition health sites, including: Diabetes.com, Hepatitis.com, Depression.com, Alzheimers.com, and Arthritis.com. Also maintained comprehensive sites on allergies, asthma, digestive health, and colds & flu. Wrote articles, headlines, display copy, newsletters, and text for interactive tools, including quizzes, polls, and health advisors. Edited articles by health experts and freelance medical reporters. Chose photos, graphics, and article placement. Collaborated with IT project managers, staff pharmacists, message board coordinators, non-profit health partners, and pharmaceutical sponsors.

Media Relations Associate, San Francisco AIDS Foundation. Coordinated media for the AIDS Foundation and ensured responsible coverage of the AIDS epidemic by print, radio, television and Internet reporters across the United States. Devised and implemented media strategies to promote AIDS Foundation efforts in HIV treatment, HIV prevention, public policy, and development events. Staged press conferences and media events, and wrote press releases, often on tight deadline.

Freelance Writer, San Francisco, Calif. Contributed lifestyle and entertainment articles to SOMA Magazine and Children's Advocate Newsmagazine.

Staff Writer, Metro Newspapers, San Jose, Calif. Wrote news, features, profiles and entertainment for Metro, Silicon Valley's alternative weekly. Focused on health, business, education, and youth for The Willow Glen Resident and San Jose City Times.